Two American organisations will stage a three day tourism promotion campaign targeting destination Tanzania.
The New York Times is collaborating with Freeman Co to run the New York Times Travel Show whose specific aim is to improve Tanzania`s tourist image to the American travelers.
Earlier campaigns last year included advertisement on CNN- America and the Travel Agents Training Programme.
Amant Macha, Director of Marketing at the Tanzania Tourist Board (TTB) told The Guardian this week that the three day event would be held at Jacob K. Javits Convention Centre in New York from February 29th to March 2 2008.
“Right now, thirteen companies including tour operators, hotels, and public institutions from Dar es Salaam, Arusha and Kilimanjaro regions have confirmed would attend the fair”, he said.
It is estimated that a total of 90,000 visitors will be in attendance, and these would include travel professionals from USA, Canada, and Mexico.
The Embassies of Tanzania in Washington DC and New York have been requested to provide logistical support.
The delegation would also use the occasion to publicise the 33rd New York based Africa Travel Association (ATA) Annual Travel Congress and Tourism show that will take place in Arusha later this year.
ATA’s main objective is to encourage American tourists to visit Africa by promoting the continent image.
Latest report Tourism Market Research Study for Tanzania shows that the US accounts for nine per cent of all tourists coming to Tanzania while the UK contributes about eleven per cent.
Kenya tops countries which bring tourists to Tanzania, who mainly come for leisure.
Onsea House in Arusha has several partner tour operators including Awaken to Africa (booth 119) and Deeper Africa (booth 124) participating to this event. Do not hesitate to pay them a visit to get more information on our boutique hotel accommodation in Arusha. Deeper Africa Show Special deal: $200 off any of our group departures. Visit Deeper Africa booth for New York Times Travel Show coupon.