Growing at a steady rate for the past seven years, Tanzania’s safari tourism is booming to become the country’s leading foreign income earner with nearly triple the incomes accrued from agriculture, which has dropped its earning in recent years.
Tourism earning this year is expected to generate US$1 billion, which is contribution to about three times the annual income gained from agriculture. More than 750,000 tourists are expected to arrive in Tanzania this year, bringing in about US $950 million dollars with expectations to reach US $ 1 billion exactly end of the year.
The growth can be attributed to several factors, not the least of which is that Tanzania has a stable and peaceful environment with a democratically elected government.
Increased air access, with many carriers now flying direct to Tanzania (including KLM, Ethiopian Airlines, Condor, Kenya Airways and Swiss), new luxury camps, hotels and lodges on the mainland – home to wildlife and Zanzibar beaches (including Singita and Kempinski developments), improved infrastructure and tarmac roads on safari circuits are also major factors contributing to Tanzania tourism development.
The improvements in tourism are the outcome of the diversification of the tourist attractions and the existing allure of Tanzania’s unsurpassed wildlife, seven World Heritage Sites, the cultural richness and friendliness of the Tanzania’s people, miles of beautiful Indian Ocean coastline and the exotic spice Islands of Zanzibar.
Over the last 10 years, Tanzania has become a stand-alone destination. In the past, many tour operators to East Africa offered Tanzania as an add-on or extension to other countries. Now, there is such a great demand by clients to spend their entire time in Tanzania, that the same tour operators offer more than one Tanzania-only itinerary.
In efforts to attract US travelers as well as travel industry professionals in the US, TTB launched a two-prong campaign, targeting the US travel trade consumers in September last year through TV campaigns.
Tourists have recently expanded their visiting programs to include the lesser known Southern tourist circuit to explore the world famous Selous Game Reserve and Ruaha National Park. Ruaha National Park will be combined with the adjacent Usangu Game Reserve, making it the largest National Park in Africa.
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